The 2nd stage is in the hands of the developer. Here are a few FAQs that might help you when considering what is involved.

Q - What is the role of the Developer?

A developer is a programmer, we turn a visual representation into a working product.

Q - What is HTML and XHTML?

A - HTML and XHTML are Markup Languages, essentially tags that we put around content that will allow us to format the content correctly it also allows search engines and accessibility technologies to correctly understand the content.

Q - I have heard of CSS but what is it?

A - CSS stands for Cascading Style Sheets. It is a technology that compliments HTML, it is where the formatting is done and it controls the look and feel of the content on your site.

Q - Will it be cheaper to purchase a template from the internet where the code is already developed?

A - Yes! But the code will almost always be of low quality, the vast majority of developers that create templates are not professionals, they cut corners and the end product will invariably never work on a wide range or web browsers or computers. They are also not very versatile and are almost always very difficult to implement additional features to down the line.

Q - I have heard of people having “Flash Sites” built. Is this something I should consider?

A - Flash is an old technology that can create websites that are very dynamic but are essentially just one page. This means that your website will appear to search engines as if it is just one page and will never rank as high as a modern website. Google and other search engines will not be able to look into your website and index any of the content. It also has many problems such as being very slow to load and very bad on mobile devices. It also costs more, not because it is better but because it is harder for a developer to create.

Q - A lot of people I know have had their sites developed using Wordpress. Do you use Wordpress for client sites?

A - Wordpress is an amazing blogging platform. It is however not very good for anything else, lot’s of web companies will try to give you Wordpress websites to save themselves time, we offer real content managers that are designed for the purpose. Wordpress is designed for blogs, it should only be used for blogs. Wordpress is known for having many security issues, and is very slow unless running on their own hosting platform and is very limited in terms of expanding functionality at a later date. We will only use real content management systems to run your site, we would rather spend the time in the beginning to provide you with a product that will work well and keep your content secure.

Q - Which is the best Content Management system to use?

A - There are many content managers for ecommerce such as; Typo3, Joomla!, Drupal and Magento which all have individual strengths and weaknesses. We will look at your requirements and pick the right content manager for your needs.

Q - I have hundreds of products to add. What is the easiest way of doing this and will I be able to do this?

A - Usually if you have that many products, you will have a spreadsheet or database already listing them all. Give us a copy and we will get them uploaded to your site.

Q - What is Cross-Browser Compatibility?

A - Cross-Browser Compatibility means to make sure your website will work across many computers and web browsers such as Safari, Chrome, Firefox and Internet Explorer. We make sure we use W3C validated Markup and CSS that helps with this.

Q - What is W3C?

A - W3C is the World Wide Web Consortium, it is headed by Tim Bernes-Lee, the inventor of the world wide web, they publish specifications that say how web browsers should display code and how we as developers should publish code.

Q - What are web standards and why should they be used?

A - Web Standards are a set of rules and regulations that allow web browsers to display information in a similar way and across platforms and allow people using assistive technologies to access information. They should be used to to allow access to everyone.

Q - What are the chances of my site being hacked? What measures can be taken to reduce the risk of this happening?

A - Any website can be ‘hacked’. There are no guarantees that your website will not be hacked. We will do all we can to prevent this from happening and will never use shared hosting which is susceptible to ‘hacking’. We only use dedicated hosting or dedicated cloud hosting which ensures that we have complete control of the computers that your website is running on.